Google Offers New Changes: market trends and industry dynamics

Google, as always, is shaking things up with its algorithm. We've seen updates like Hummingbird, Pirate, Penguin, and others just like it in the past. Google fights against spammy websites and content and they are always in the business of becoming the most valid search engine. The latest change from Google is a game-changer for original content. In this round Google wants you to put more of an effort into crafting compelling keyword-rich content. So with this update you might want to pull back your sleeves and start typing out new fresh material about your company.

In the recent months there has been a push to use AI tools to generate engaging written verbiage for your web media, but as enthusiastic as this sounds your content needs more heart. Using AI tools in your real estate marketing can be perceived as very spammy in its origin. Google is not looking for you to write to its bots to get approval. On the contrary Google wants content that is written for humans.

We've been diligently crafting new content for our websites and web media. Some of the original content for our music documentary reviews we penned during the Covid era were ranking on Google at lightning speed. And by 'lightning speed, 'I mean our reviews were picked up by Google and ranked on page 1 within 24 hours. It was a thrilling yet reassuring moment for my company. We ranked on Google with two interesting written reviews on, "The Sex Pistols: Making Never Mind The Bullocks Album Documentary", and The Fleshtones, "Pardon Me For Living But The Graveyard Was Full". 

Currently, we are working on the new Robyn Hitchcock tour as he travels throughout the United States on his latest Shufflemania Tour. I have since come up with the idea of using these unique SEO strategies for local businesses. The results are now pouring in for real estate: EXP Realty, Keller Williams, and Remax.