It was a cold night in November and I made plans to go see
Peter Max speak at the Jewish Book Fair at JCC, (the Jewish Community Center)
in West Bloomfield, MI. I came from an intense art school background and Max
came from the long instilled teachings of my background. His name synonymous
with The Beatles, Andy Warhol and the 1960’s. Seeing him up close would be a rarity so I made
plans to be there early and get in line. His loud expressionistic colors
splashed across pop art posters and canvases around the globe. They screamed
with universal messages of love and peace with such a volume that it shattered
the senses.
I was surprised that he was still active since I hadn’t heard his name spoken
in my art circles in decades. I nearly fell over when I saw his name on a
postcard of upcoming events in a local Caribou Coffee house in West Bloomfield,
MI. That’s usually where I run into things…. You know, randomly on the street.
I made doubly sure that I wasn’t going to miss out on this one and safely
tucked the postcard away with my notes.
Now I was standing in line before anybody else. Oddly, I was
one of the youngest people in the audience. Surely there must be other people
my age that cared about this artistic genius. He created large pop colored jets
with his art work painted all over the sides and made International news
headlines. Max also created these amazing giant colorful beach balls that
rained down during soccer games. Well, at least that’s the way I remembered it.
I had seen a video of his work in a retrospective a good ten years earlier but
there was never a mention of his current whereabouts. Now, behind the door in
front of me I was about to get as close as I could to an artistic icon.
My ticket wasn’t as close to the stage as I had hoped. I was
sitting in the second seating section of the theater. That’s okay I told myself
at least I am in the same room with the guy. The lights dimmed and Peter Max
was introduced and then he quietly walked onto the stage under the lights.
There was no introduction music to pump up the crowd and yet the audience went
wild. My first thoughts were, “He really looks a lot smaller than I thought he
would be…” and my second thoughts were, “Wow, that’s actually Peter Max !!”
SHANGHAI: The Early Years Explained
I am going to do the best I can and tell you how the hour went strictly from
memory. Max was born in Berlin, Germany in 1937 but his family moved to avoid
the Nazi movement. They moved to Shanghai, China and things were peaceful for
the next ten years. His days as a youth
were spent with a nanny who was not much older than he was. She instructed him
how to draw freely and become creative. From this early tutoring he developed a
very unique hand motion whenever he drew or painted which continues to this
day. There is a very fluid sensibility that permeates all of his work.
There was trouble in those days
and the family had to leave everything behind and jump on a ship. Mao Tse Tung
was marching down to Shanghai and the family had to leave immediately. They
were going to move to Haifa, Israel. The father led the family to pack up
everything they wanted to take along on the trip in big suitcases. In haste,
they had to leave everything they owned behind and race to the dock to board
the ship. The captain wasn’t going to let them on the boat and was already
packed to full capacity. Max said his father took the captain behind some cargo
boxes and was gone for some time. When the two came back they were laughing and
getting along nicely. The captain, in the meeting, had agreed to let the family
onto the boat so that they could sail off onto safer shores. The trip lasted 48
days and along the way they stopped off in India.
INFLUENCES: The Definition Of A
Rising Star
Peter Max mentioned that he was
influenced by comic books. Max also mentioned candidly that, at one time, had
the phone numbers to all four Beatles. As the conversation rolled on there was
famous name dropping like Andy Warhol and Lichenstein. He talked through the
hour with stories about his licensing deals which I found really impressive. At
one time Max had 72 corporations license his art work. Max had licensed out his artwork to clothing
companies and accessories like purses and even shoes. There were posters,
coffee mugs and he candidly asked, “How many people out there own a piece of
Peter Max?” He had become an American collectible.
He talked about his famous 1969
Life magazine cover that made him an International sensation. He added how
incredible it was to walk around through obscure streets across the world and
see that magazine cover in people’s shops and newsstands. He had been on
countless magazine covers and had been the focus of on air interviews with, “The Tonight Show” and “Ed Sullivan”.
Hearing him talk about these glory days was inspiring and very uplifting.
Listening to these stories made me believe that anything was possible.
Max brought one of his studio
colleagues with him to have a conversation on stage. The topics rolled from one
to another at a moderate pace. I was in no hurry for it to end. I didn’t know
how much he was influenced by East Indian spirituality and meditation but now
it seems so obvious. There is a strong cosmic vibe that goes along with Max’s
work. The posters are littered with stars, sky transitions of dusk and dawn and
the figures in the pieces are very heavenly and almost angelic.
He talked about his teachings
with Swami Satchidananda. There was an interesting moment when a group of
people had come to listen to the Swami talk about meditation back in the 70’s.
After the talk they reached into their pockets and came up with the first
months rent for a studio inside a building on the lower east side of Manhattan.
Today, the whole building is paid for and is the headquarters for a life
changing meditation group.
INTERNATIONAL SUPERSTARDOM: A Day In The Life Of A World Class Artist
Max talked about how his assistants
would layout his poster prints for him to sign on a daily basis. He had to come
out and autograph them for hours. This was all part of his daily routine. The
posters would be shipped off to galleries that would showcase his art. At any
given time he mentioned that he had art shows going on around the world
simultaneously. These art shows numbered in the hundreds and they never came
down they simply rotated around the globe.
The topic came down to new
projects and he was quite proud of a music collection that he was building.
These songs were being collected on iPods and he was going to do a project based
off the music. An iPod can hold a ton of music and he was actually filling them
up.
He took questions from the
audience and then was shuttled off the stage. I could have listened to him
ramble on for another three hours. But sadly, we only got one hour out of him
at this occasion. I don’t know where he was off to next but I look forward to
hearing him talk again.
INTERESTING FACTS:
Contrary to popular belief Peter Max had nothing to do with the Beatles film
Yellow Submarine. His artistic style is felt throughout the film but he had
nothing to do with the production. The Beatles had little involvement with the
project either and in fact it has been noted that the actors who played John,
Paul, George, and Ringo sounded absolutely nothing like them!
Peter Max had an active role in
the famous 7-UP commercial in the 60’s.
Max stated that if he couldn’t
be an artist he would have been an astronomer.
The editors of Art News magazine
consider Max an illustrator but not a serious contemporary artist.
Max perfected a two color blend
in his poster paintings that made him iconic.