We offer cross search capability. To make it simple lets say someone is looking for a good dentist in the local 48390 zip code. Our technology will also bring up a good chiropractor in the same search, and it will bring up related search material. These are all local businesses. So instead of competing with Google and 50 other dentists. You will be the ONLY dentist in this type of search listing. We are able to this without any paid ads.