It's a common misunderstanding that often surprises me when clients, despite claiming to have hired a copywriter, confuse the term with the copyright symbol. This confusion leads to a lack of understanding about the role of a copywriter, what he does, and the value that he can bring to your marketing message.

s copy or hiring a copywriter is the difference between you connecting to your ideal client - or not. The first thing I would do if I had to create a new marketing message is hire the best copywriter I could afford and get to work.

There has always been this belief that when a company comes to me and wants me to promote them, all I need to do is amplify their existing marketing message. According to them, business will flow because of their excellent sales copy. And that is often not true. Usually, it could be a better-written marketing message that is more directive and heartfelt. The salescopy you put into your websites, blogs, letters, and direct mail must carry your excitement about your product or service and transfer that to your prospects. When this is done correctly, your prospects will take some form of action, pick up the phone, and reach out to communicate with you.

Many businesses are missing out on potential revenue because they fail to communicate what they do as a business, and the message needs to be more direct. Instead, they rely on the generic sales copy provided by website templates like Wix and GoDaddy, which often fails to explain their unique value proposition. Unclear communication is a common issue among the businesses I work with; about 90% of them are in this situation.

You leave a lot of money on the table by not answering questions about your topic and your business online. People like to shop online and snoop around several websites before they commit to buying from anyone, and most of the time, they want their questions answered, one way or the other. Surfing the web offers them the opportunity to do this cheaply and avoid a salesperson's phone conversation.

The Art Of Being Polite

In the past, I've tried to be polite to clients and take them at their word. They would tell me things that they hired the best copywriters to do their sales copy and their websites. They would also tell me all I had to do was amplify their existing web pages in different cities, and the clients would just come running in the front door, which worked well for two clients. The rest of them didn't work at all. I was going through my old files, and I came up with about 15 old clients who still need to write copy or hire a copywriter. They grabbed whatever text was inside their Wix account or their GoDaddy templates and tried to make a go out of it.

These underperformed in terms of sales. These were some of the worst-performing businesses that I've seen. I don't know how their minds work because I'm not a mind reader, but they're comfortable lying and conning themselves. They have been doing this for so long that it has become a daily way of life.

And there's a price to pay when you don't live honestly and lie to yourself. Your sales will need to improve. That's why many of these people spend two months on their birthdays, three months on vacation every year, or eight months on vacation around Christmas time because their businesses are just nothing more than hobbies. It's just something to pass the time. They're not aggressive, and they don't fit the category of an entrepreneur. That requirement to be an entrepreneur means that you must be relentless, harsh on yourself, and count your losses to move forward. In short, you fail your way to success. It is part of the process of being in business. Nobody gets it right the first time.

Good sales copy will also do other things for you, like talking directly to your audience. As I look through their copy, I can see that it's not directed toward anybody in particular, just as long it's somebody with a wallet and a pulse. When your sales copy has no niche or requirements, it's like leaving the front door open. You know what you'll get, and that's a lot of flies and bugs. To put it more moderately, you'll get a lot of tire kickers, price gougers, and people who are not serious about you as a business owner or buying your services. That's sad.

The Benefits Of Excellent Sales Copy

I have taken this whole new aspect of writing excellent sales copy and applying it to businesses in the home improvement industry, HVAC yoga, and home improvement to see what would happen. I was surprised to see that my page is ranked on Google sometimes in 12 hours, which is still hard for me to believe because it used to take months to get our SEO results, and we'd have to wait months in some cases.

Now I've shortened this to four days and even gotten page one results in 48 and 24 hours. The 12-hour results are exciting because here we landed on page four. Now, it will take some time for that to jump back up to page one, but we're going to put some links on our web pages, and we have the position of the entire link strategy to make that happen. But the capability of doing that is there, and it's enlightening. 

Your sales copy and hiring an excellent copywriter are essential for success.

The graphic at the top of the web page shows a picture of Keith Moon, the drummer for the rock band The Who. He would demolish his drum kits with a thrashing style of unbridled wild passion and sincere focus. He was a demolition man when it came to the drums, which were the 10x version of Gene Krupa.

I chose him for a theme because he was beyond his own time and lived larger than life in a short 33 years. I tackled sales copy and copyright in the same vigor style to show the intensity of what is possible. You'll see the duds in this article, including clients I have tried to help using fragile sales copy that most likely came from pre-made website templates. They say very trite pedestrian things, like "We love our customers" and "We treat our customers like family!". They also proudly proclaim that "They are a family-based business." This is gibberish.

Very few companies I work with take their sales copy to an incredibly intense level to speak directly to their audiences. You need to be at this level of true heart and dedication and include it in your own online communication. I have accomplished this incredible approach to copywriting, created monumental speed with my SEO, and achieved first-page status on Google in 24 to 48 hours. These are the levels you need to be at if you want to chase true success.

Even CEOs I've coached have yet to achieve this level of success. That list also includes art directors from the halls of advertising I have worked with. I have reached out to CEOs I have worked with to show them what is possible, and if they have yet to communicate with me, they are most likely in a state of embarrassment.

And they should be embarrassed. When you charge an exorbitant amount of money and have no visibility to show for it within nine months, that time frame is a big waste of time, money, and resources. So, thanks to copywriting, we increased the pace and created incredible momentum with our SEO. We broke our company records to show our prospects and customers what was possible.

Compelling sales copy, primarily when delivered in the long copy style, is a cornerstone of successful SEO. But it's not just about length or keywords—it's about original content that comes from the heart. Writing in a long, descriptive style makes a difference online. The more illustrative you can be in your copywriting, the better off you will be at luring your desired customer.

I have always attached my name, Ted Cantu, and my company, THE WIN, to my work. I have hired writers who refused to use their real names. They wanted to come off with fictitious names like Double J and Mister Fareeekay, and I always found this absurd. Anybody I hire has to carry the Ted Cantu and THE WIN since that is the name of my company. The people I hire are an extension of my brand and must deliver an impeccable high-class range, style, and perfection.

My clients are my priority, and they deserve nothing less than the best. I am committed to delivering exceptional results, and I invite you to join me on this journey to success. Your success is my success, and I'm here to guide you every step of the way. 

We leveraged AI to enhance our sales copy and web pages. This involved using AI algorithms to analyze the subject matter in depth and identify highly searched keyword phrases. These keywords were then strategically integrated into our SEO and search engine optimization. We embarked on this journey with confidence, anticipating positive outcomes, but the extent of our success surpassed our expectations. These were not just experiments, but strategic applications of AI to our marketing efforts.

The speed at which we achieved results was nothing short of astonishing. In some cases, our staff was ranking within 12 hours, a radical result. This was swiftly followed by page one placements in 24 hours and page one placements on Google in 48 hours. This is not just powerful, it's outrageous, especially when our competitors claim it takes 3 to 9 months to achieve similar results. We're like a high-speed train, cutting through a variety of fields, from home improvement to yoga, health, and nutrition. The power lies in writing sales copy, also known as copywriting.

Now, let me introduce you to our 'Hall of Fame, 'a showcase of our page one placements and their descriptions. This is just a glimpse of what we can achieve for you. Our success is rooted in the quality of our copywriting and our unique approach to writing for the human eye, not just for bots. This level of skill is crucial for significant SEO results, and we are ready to bring this to your business, valuing the human experience in the digital world.