21 November, 2014
HOT METRO FINDS: Digital Artist John Hammink Is On A Mission To Prevent Art Director Burnout
Chicago, IL – There is a continual problem that exists in the halls of advertising. Art directors great and small are stretched to their mental limits and are forced to come up with all sorts of new images, themes and concepts. It is not uncommon for them to reach a road block and then completely shut down and even be replaced. Up until recently this was a serious problem and even stock images couldn’t fully give enough creative juice to these ad guys. Now there is one artist who transpires beauty, aesthetic form that inspires and creates powerful vision. This is enough to rekindle the dying embers of creativity and make it reborn again into a raging inferno.
John Hammink is a man of many talents ranging from fine art, music, and an absolute visionary when it comes to the digital realm. Hammink is offering these new images for advertising and promotional use. These are to be used in the same likes as stock images and royalty free images. The upside here is that this artwork is delicate and shows many gradual color shifts that are unique to this particular style of fractal design. These images are superior to many of the fractal abstract designs commonly found with big name stock image providers. The images are unique because they are created through a unique formula that involves a lot of thought and some proprietary techniques. The results are nothing short of stunning. The end result is amazing and would take a traditional photoshop artists many hours to even come close to the details and intricate quality that John delivers.
These images are also great for helping art directors overcome artistic burnout. They can be used straight off the disc as is or they can be enhanced or used as backgrounds in complex animations in post production. These are very versatile. Now the best part about it is that there are many to choose from and they can be scaled in great size. The uses range from print, digital web media, social media, post production, wall hanging installations, table top, fashion, package design and more. The collection is known as, “Spectral Images” and these are now available for purchase. The fun part about these images is the versatility and multi-use. Now art directors and creative directors can pick from thousands of visually complex and dense color images and have them delivered digitally in real time. This is great for advertising agencies under crunching deadlines.
Ted Cantu at Hot Metro Finds is bringing John Hammink’s work to the masses. Right now we are in production to deliver high quality art images to not only advertising agencies but to interior decorators, visual display companies and more. The real question is – “How Will You Use YOUR Spectral Images?”. The digital formats are very versatile and lend themselves to a wide range of applications. This is getting a lot of attention in the Chicago market and the company is getting some traction on the web.
Cantu used to work with John Hammink on a multi media theater troupe called, Cross Currents. This Ann Arbor based theater company used visual arts and music to create some interesting live experiences. The art was created right in front of the audience while experimental music was played. Now Ted Cantu is back in collaboration with Hammink and is promoting the art work into popular niche markets.
About Spectral Images
John Hammink Spectral Images is based in Chicago, and offers complex and beautiful digital stock imagery for advertising agencies, design studios, post production, and commercial design houses. The art can be used for a wide range of applications in different industries including financial, advertising, package design, restaurant design, interior design, animation and more.