11 November, 2014
HOT METRO FINDS: How to Brand Your Company
How do you tell your D&I story internally and externally? Let employees tell their inspirational stories, sponsor research, apply for rewards. Those are best practices shared by EY’s Diana Solash and Casey Monnerjahn at DiversityInc’s event.
Branding your company goes well beyond simple SEO, complex SEO, link building and web traffic. It is about crafting your unique story and history as a company. It is the detailed information on how you change other peoples lives around you and how you can affect your target niche group.
Branding is actually a complicated process. It is more than just about asking for the sale. It is about building rapport and building trust and creating relationships. That is the one thing that so many SEO companies miss. It is not just about being the loudest guy in the room. The Internet is becoming more crowded and dense. The attention span among the public is hard to penetrate these days because everyone is shouting to be heard.