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26 October, 2014

HOT METRO FINDS: What’s Up With Facebook’s Unpublished Pages?

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Back in the not so distant future Facebook had a beautiful idea. They would let you have as many FREE Facebook pages as you could build.  People took them up on their offer and cranked out thousands of them until they littered up the search engine landscape. After a while Facebook changed their mind on the whole thing and decided to yank these pages if they had any sales literature on them.

Facebook changes 2014, Hot Metro Finds  - Local Search

Facebook changes 2014, Hot Metro Finds – Local Search

There was a white label update that needed to be applied. A lot of business owners missed this and had a lot of pages go under. Then something else happened that was kind of odd.  Facebook started revoking pages for various reasons. One user complained that someone in his company tried to sell the Facebook page for a profit due to its popularity and huge following. What happened next was unthinkable. Facebook confiscated it and would not give it back. According the article I read this particular company had 200k in likes.

ARE THE FACEBOOK ADS REALLY DOING THAT GREAT LATELY?

I used to hear fantastic things about the new Facebook advertising platform. But recently the performance hasn’t been that great. Worse, there is a lot of ads that just don’t reach the people. Facebook is doing something kind of interesting here that you should be aware of. If you are ad is bombing Facebook will not spend all of your money on impressions. The campaign will stall and then pause due to inactivity or the absence of interest.

Facebook Likes, Facebook Unpublished Pages, Hot Metro Finds

Facebook Likes, Facebook Unpublished Pages, Hot Metro Finds

 

That is kind of noble in a way when compared to Google who will just spend all of your money and not give you any kind of web traffic stats. The last time we did a Google campaign  with Adwords and Youtube there was no evidence anything had even occurred on our Google Analytics.

I already mentioned that 35% of all web traffic was fake. We tabulated a lot of leakage on our purchased accounts and a lot of off shore clicks coming in from Singapore. The traffic we were purchasing was not very direct and was not coming in from our local market place. This concerned me a great deal because I wanted the local web traffic to be authentic for our clients. We want to keep the continued flow for us and our customers.

Anyone out there have any thoughts or insights please share…..

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