18 October, 2014
HOT METRO FINDS BUSINESS: Social Media – Engagement – & Sales
Usually the first thing people ask me is, “Where are my sales?”
Sales usually starts with engagement of some kind. You want people to look at your media and then interact with it on some level. This is going to lead to them asking questions and in turn you talking with them. The sales process works like this…..
1. High Ranking Web Site
2. Drive Social Media Traffic To It
3. Start Conversations and Answer Questions
4. Initiate Phone Contact to Create Appointment
5. Close The Sale
I see a lot of companies fall short on step 3 and this is something of a branding issue. People want the sale but you need to make that step and find out who your customer is and what they are looking for exactly. This is the critical step that a lot of companies miss. You wouldn’t believe the number of abandoned Twitter and Facebook pages I come across. This is something of a digital wasteland.
But the worst part is that I see a lot of businesses fold up altogether because they do not do step 3. Or they are afraid of posting something that is going to offend someone else. It is true that whatever you post will eventually be your brand. People will not like what your post, your sense of humor, sports commentary or stock picks 100% of the time and that is okay. You are NOT going to sell to everybody anyway. Certain people will like what you post and they will become loyal to you and you must expect that.
Starting conversations with the wrong people is a huge time waster and I see a lot of that happening. Worse is staying inside of your own personal Facebook pages to network instead of branching out into business pages. All this does is keep you inside a bubble. Then you get frustrated and angry that nobody is buying anything from you. People cannot see you. Branch out….. and reach out… and connect to people… that is key.
Sometimes you will have to spend a little money to get people to come and check out your media. Twitter and Facebook both have excellent ad platforms and aren’t that expensive. The last time I did a Twitter campaign it only cost me $30 and I got some local eyeballs on my media and yes…. it actually did lead to sales.
But the thing that worked out the best for me was when I answered other peoples questions about different topics. You can also steer people to something you have written. You can also put your tweets on automated pilot so that you aren’t sitting by the computer tweeting all day.
For more information on Branding, Creating Engagement and Sales check out www.TedCantu.Com
Or Call 248-277-6141